
Hinamatsuri – Girl’s Day

There was something very comfortable in having plenty of stationary
C. Dickens
Today I went to visit the well-known Japanese stationary store, Itoya. I’ve wanted to go to this store even before moving to Tokyo as it was one of my “go-to” places in Japan. Katsutaro Ito founded Itoya in 1904, and this was also the period stationary was introduced to Japan.
There are two stores directly behind one another in Ginza, the main store (G. Itoya) has 12 floors, and the second store (K. Itoya) has five floors.
As I walked through Itoya, I found the most beautifully handcrafted and personalized stationary and gifts. Being a stationary enthusiast, this was pretty much a dream come true. Itoya has so much to offer, including a wrapping stylist, a paper concierge, personalized stamp, personalized planners, and a small vegetable garden on the 11th floor; the same veggies eaten at the cafe 12th floor.
Floors I spent most of my time exploring:
Need to send out postcards or a letter? Itoya has included a cozy little space to write and mail out your postcards and letters. Yep, they have a Post Office on the second floor, themed the SHARE floor. This floor also includes unique stationery sets, stickers, printing services for special occasions.
The washi paper on this floor is stunning, so many great options to pick from. I ended up buying a pretty ombre lotus paper which I will frame and add to Mila’s room. I also picked up some cute sakura punches, Japanese themed washi tape, and origami paper.
As you walk in, you will see pens of all kinds. Uni Emott are my favorite colored pen for writing in my planners, Mila’s baby books, and greeting cards as they do not bleed through the paper. They also come in limited edition colors.
Want a custom planner? You can choose from size, binding, paper type, and other touches.
Tips, Interesting Facts
Floor Guide – G. Itoya
Floor Guide – K. Itoya
Oni wa soto! Fuku wa uchi!
Out with the demon, in with the happiness!
What exactly is Setsubun? I genuinely had no idea until I got a message from Mila’s school saying they were celebrating. At first, I thought maybe it was Groundhog’s Day but Japanese style. I quickly came to realize it was much more exciting than a groundhog seeing its own shadow!
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